KERATIN GLOW UP -5

Lactic acid helps remove old, dull cells on the skin's surface by dissolving the bonds that hold them together. This process is called exfoliation. Lactic acid is great for regulating a normal skin PH, it also speeds up cell turnover and stimulates cell renewal - the processes by which your skin sheds old cells and replaces them with new ones. As a result, it gives you a brighter complexion, as well as smoother and softer skin. Lactic acid also has the ability to exfoliate the scalp and remove build-up. It helps to increase hair elasticity, making it less likely to break. When used regularly, lactic acid can help to promote healthy hair growth.

Glycerin is known to be most effective humectant. It can increase skin hydration, relieve dryness, and refresh the skin's surface. It also improves skin barrier function and provides protection against skin irritants. It's also an emollient, which means it can soften skin.  Glycerin attracts and absorbs moisture to the hair and scalp. Additionally, it helps to create a barrier to prevent moisture from leaving the skin and hair follicles. It also helps to regulate oil production in the scalp. The antimicrobial properties of glycerin can help treat itchiness caused by dryness or dandruff.

Plant-based keratin is a sustainable, vegan alternative to traditional keratin, sourced from hydrolyzed proteins found in plants like corn, wheat, and soy. These proteins are broken down into smaller molecules, making them easily absorbed by hair and skin. Plant-based keratin strengthens and repairs damaged hair by replenishing lost protein, improving elasticity, reducing breakage, and restoring shine. It also forms a protective barrier around hair strands, sealing in moisture and enhancing resilience against environmental stressors like heat and pollution. For skin, it boosts hydration, smoothness, and elasticity, promoting a youthful, radiant appearance.